About Us​

Our Story​

Our Values​

Our Team​

Our Clients​

Contact

In the digital world, the marketing research paradigm must shift to scientific experimentation, observation, and in-depth conversations that are only possible in a lab environment.

The C3Research Story​

Founded in 2003 by Dr. Samar Das, a marketing scholar and former industry executive, C3Research was established to bridge the gap between rigorous academic research and practical industry application in marketing. Our approach combines disciplined methodologies with strategic rigor to uncover insights that propel brands, businesses, and experiences forward.

Through Weblab, our digital practice, we extend this expertise into the online environment, blending research, design, and behavioral science to craft resonant brand interactions. Our work is rooted in evidence, shaped by curiosity, and focused on impact. At C3Research, insight is a strategic asset that informs decisions, inspires innovation, and forges deeper human connections.

A message

from our CEO


It was a stark realization that digital media and marketing were going to change all the rules of marketing. Marketing faculty at various universities were on the cusp of change, but whatever they researched and wrote was difficult to translate for applications in the industry. The industry needed a bridge between academic research and its applications.

 

Our Values

Knowledge & Learning

KNOWLEDGE & LEARNING

People Centered

PEOPLE CENTERED

Help Clients Achieve Goals

HELP CLIENTS ACHIEVE GOALS

Social Impact

SOCIAL IMPACT

Meet our team of researchers, strategists and world class problem solvers.

Samar Das, Ph.D

FOUNDER & CEO

Jessica Kuack

SVP CONSUMER RESEARCH

Shoko Masuda

EVP HEALTHCARE

Joseph Plummer, Ph.D

SENIOR ADVISOR

Martin Baum

EVP OMNICHANNEL

Carolyn Massiah, Ph.D.

SENIOR RESEARCH FELLOW

Stefanie Mayfield Garcia

SENIOR RESEARCH FELLOW

Our Clients ​

Healthcare

Website Branding Strategy

Developed website branding strategy for the leading cancer hospital in New York. Insights drawn from In-depth interviews with cancer patients, caregivers and cancer concerned populations.

Concept Ideation and Testing

Derived ideas from research and in collaboration with the client. Created and tested prototype concepts and assessed likelihood of use, engagement and improvement in brand perception. 

PHYSICIAN RESEARCH

Analyzed physician survey data across 7 countries in Europe to estimate the adoption of a new pharmaceutical product across various target physician segments.

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Finance & Banking

E-banking Strategy 

Developed strategy to enhance e-banking experience using innovation research to identify several innovative products and solutions.

Conjoint Research

Modeled the consumer decision making process across different loan products.

Competitive Analysis

The WebLab was used to conduct a competitive assessment and detailed site evaluation to identify a web branding strategy for a credit rating portal.

Web Applications Testing

WebLab testing of new website design and application enhancements with target B2B customers.

Travel & Tourism

Website evaluation and competitive benchmarking

Evaluated site on information, interactivity and image parameters, by conducting browsing observation studies and In-dept interviews with consumers. Competitive benchmarking was done to determine "Best In Class" DMO websites. 

Consumer Decision Making Modeling

Modeled the consumer decision making process to inform a directed, personalized website strategy.

Prototype Generation and Testing

Iterative prototype and usability testing of feature concepts using card sorting, tree testing and task based browsing experiments with consumers. 

Website re-design evaluation and strategy 

Pre-post website user experience analysis and built future website and brand strategy.

Technology

Online Asset Effectiveness 

Mobile WebLab with targeted consumer segments to measure asset effectiveness for new generation computer components. Findings led to the identification of opportunities and improvements for optimization in the online space.

New Product Omnichannel Retail Strategy

Constructed mock retail store, with newest laptops and tablets, to facilitate an environment for demonstrating a new-to-market perceptual computing technology. Insights used to develop retail strategies for the promotion and sale of the technology.

Omnichannel Content/Design Optimization

Choice-based conjoint task – Identified content and designed corner cases for shoppers when browsing/comparing computing devices in-store in order to optimize messaging to drive purchases.

Brand Perception Evaluation of Technical Media Content

C-Suite Tech Decision makers interviewed to assess pre-post media exposure of brand perception, likelihood of product purchase, likelihood to recommend. YouTube videos, Tech Blogs and Podcast channel content evaluated. 

Lifestyle & Wellness

Digital Media Content Strategy

Eye-tracking and GSR observation study analyzing website and Instagram browsing behaviors across client and competitive sites. Content structure, presentation and overall strategy reimagined for the Digital Magazine Brand. 

Print to Digital Branding 

Multi-phase project with the objective of transferring Print Magazine Brand Equity to Digital Media. Strategic analysis of the Company, Context, Collaborators, Competitors and Consumers. 

Universities

University Brand and Ad Campaign Tracking

A pre- and post-ad campaign tracking study to measure the effects of the brand campaign on the university’s brand equity (knowledge, esteem, momentum), brand personality, brand beliefs, and brand outcome measures.

Advertising Development & Testing 

Two-phase process to generate and evaluate breakthrough messaging themes for the university’s marketing campaign.

Strategic Analysis

Quantitative & qualitative analyses were conducted to identify key messaging platforms which resonate with university constituents and determine which should be the focal point of the university’s 3-5 year Strategic Plan.

 

Consumer Packaged Goods

Club Store Strategy

Identified a five-point growth strategy and initiatives for an under-developed retail channel.

International Market Mapping

Conducted competitive assessment in China and India to develop a strategy development for the largest international markets, as well as across multiple business units.

Retailer Assessment

Data mined from available IRI database to develop a framework for analysis of key category/brand/retailer market dynamics.

Online Ad Effectiveness

Conducted eye tracker sessions with target psychographic segments to measure online advertising effectiveness for a household products megabrand. Results were used to identify a potential online advertising strategy with implications across other brands.

Insurance Agencies

Digital Product Development & Testing

Weblab was used to improve the online cost tool. Consumer observation research followed by product concept generation and testing helped build an effective tool which increased usage by insurance members. 

We’d Love to Hear From You!

Please enter your contact details if you want to know how we can help your business through strategic research, UX/UI design, or brand innovation.

CONTACT

CONTACT US​

ORLANDO CORPORATE OFFICE
7560 Red Bug Lake Rd,
Ste 1030,
Oviedo FL 32765

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